The internet is without a doubt one of the greatest inventions in the history of man kind .
Our forefathers would not have been able to imagine a world where we could, not only be talking to someone over the other side of the world but also be looking at them as we speak.
It has opened up the world and given the majority of the human race the opportunity to know and learn anything and everything that they choose to.
All at the push of a button
It truly is the Information Age
The internet is many different things to many different people, each of us enjoying certain attributes of it that suit our tastes , lifestyles, business, choices and needs.
One thing is for certain it is the biggest ‘shop’ in the world.
Anything that has every been made, thought of, talked about, filmed, photographed, written, filed, and the list goes on, is there on the ‘net’ for all who search.
Therefore it was only a very short time before the ‘entrepreneurs’ of the world found their ‘niche’ and with them, corporate companies and corporate money.
Millions of dollars a year is spent on the ‘Psychology Of Marketing’, so with technology, corporate money and the internet, it really doesn’t seem like the ordinary human has much chance.
Would it surprise you to know that these ‘marketing specialist’ have spent so much money on the study of the consumer that they would know your spending and buying habits, likes and dislikes better than you know your self?
They have their trade down to a fine art and their statistics are so detailed that they can group any, gender, age, geographical location, ethnic background, nationality, personality, religion, social and personal relationships, and tell you how you shop, what your likely to buy, when and where you will probably but it.
We are bombarded every day with logos and repetitious jingles that stick in our subconscious without us even realizing it.
The colors, the sounds, the lighting, and the smells all go into giving you the shopping experience of a life time, while getting you to open your wallet.
WOW…. Who would have ever thought that there could be so much thought, study, ‘Psychology’ behind the selling a toilet seat?
The details of these findings are then passed on to more departments within the marketing industry. One of which is the ‘Copy Writers’.
Now here is another ‘art’ unto its self.
With these statistics of what makes a person purchase, the copy writers proceed to put these statistics into words. Words that are meant to get at the very psyche of the human nature.
You WILL buy this. You NEED this. You CAN”T go with out this. You just HAVE to have this. This is your LAST chance . GRAB it NOW before it’s TOO LATE. The price will RISE in the next hour. This is the BIGGEST and The BEST. This one DOES more. This one does LESS.
Is it any wonder that people are opening their wallets, while an hour later shaking their heads trying to understand why they thought they needed that brand new, heated, pink and purple spotted toilet seat ?
Do we really stand a chance?
